Yes, the media creation tool and Windows 10 installation media (ISO files) are available for customers to install Windows 10. If you’re installing Windows 10 for the first time, you’ll need to enter a valid Windows 10 product key or buy a full version of Windows 10 during setup, for this tool to work. If you’ve previously installed Windows 10 on your device, you should have a digital license and Windows 10 will automatically activate without entering a product key.
After you upgrade to Windows 10, you can reinstall or do a clean installation on the same device. You won't need a product key to reactivate Windows 10 on the same hardware. For more info on how to create your own Windows 10 installation media, see the Microsoft software download website.
We're committed to make sure customers using assistive technologies can upgrade to Windows 10. For more info about the free upgrade offer for customers using assistive technologies, see Accessibility and the Windows 10 free upgrade.